South African Kids Are Brand-Savvy and Exert a Strong Influence on Household...
They also have money of their own to spend and love shopping in stores.
View ArticleIn Australia, Kids Are the Real Household Decisionmakers
Australian kids are the real power brokers when it comes to household purchase decisions, influencing everything from groceries to the new family car
View ArticleHow the Pandemic Changed Brazilian Kids’ Everyday Lives
They live on a different schedule, crave new experiences, feel anxious about physical contact – and take pleasure in simple moments of connection with loved ones.
View ArticleThe World According To Kids
How would kids describe the world in three words? Find out in our latest study of global kids.
View ArticleKids Today Want to Have Fun and Make the World a Better Place
Our latest study reveals that kids are budding activists who see the world’s beauty – and its problems.
View ArticleKids Have Access to Many Devices and Use Social Media Mainly to Consume Content
They have access to 3 connected devices on average and 60% use social media.
View ArticleKids in Brazil and Mexico Are Avid Social Media Users and Gamers
Brazilian and Mexican kids are even more tech-savvy than their global peers, with more access to devices and social media platforms – and most of them are gamers!
View ArticleBrazilian and Mexican Kids Have Loving Families and Believe They Can Make a...
From our latest global study on kids, we learned more about how kids in Brazil and Mexico see themselves and their families.
View ArticleDiscussing Race with Young Children
Paramount and Noggin created an interactive guide, rooted in research, for talking about race with young kids.
View ArticleInfographic: Families & Race in the US
An infographic highlights key findings from Paramount and Noggin’s recent study on American families and race.
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